Review American Consumer Society, 1865 - 2005: From Hearth to HDTV American Consumer Society, 1865 - 2005: From Hearth to HDTV

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Product Details

• Sales Rank: #599636 in Books
• Brand: Brand: Wiley-Blackwell
• Published on: 2008-12-16
• Original language:English
• Number of items: 1
• Dimensions: .80" h x5.40" w x7.90" l,.90 pounds
• Binding: Paperback
• 330 pages

Features

• Used Book in Good Condition

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Review American Consumer Society, 1865 - 2005: From Hearth to HDTV American Consumer Society, 1865 - 2005: From Hearth to HDTV

Product Description

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a m market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few.

Blaszczyk demonstrates that middle-cl consumerism is an intrinsic part of American ideny, but exactly how consumerism reflected that ideny changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture—one in which the American reverence for things was replaced by a pion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they’ll sp no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit web sites at any place, any time. Victorian mothers just wouldn’t understand.

Using materials and techniques from business history, art history, anthropology, sociology, material culture, and good story-telling, this lavishly illustrated and highly thoughtful narrative offers a compelling re-interpretation of American culture through the lens of consumerism, making it perfect for use not only as supplementary reading in the U.S. survey, but also for a variety of courses in Business, Culture, Economics, Marketing, and Fashion and Design history.

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